Ron HowardThe headlines of the drama”Thirteen lives” has moved to August, the film has its world premiere on Amazon Prime Video Shortly after a limited theatrical release.
Produced and directed by Ron Howard, the film follows the 2018 rescue mission of a Thai football team and its coach trapped in an underground cave system. The film’s cast is led by Colin Farrell, Viggo Mortensen and Joel Edgerton, with a screenplay by William Nicholson.
The previous date was November 18, 2022, MGM The film is now owned by Amazon after the company bought the historic movie studio for $8.5 billion in March. As such, the film will get a limited theatrical release in early August, before releasing on Prime Video a few weeks later as one of the company’s “Summer Pillars.”
“When we saw Thirteen Lives, we were very excited about the impact the world premiere could have and what it could do for customers around the world,” said Jennifer Salke, head of Amazon Studios Say type It’s all about transformation. “It felt like the ultimate inspirational story about hope, determination and victory.”
Salke pointed to the global success of films such as “Coming 2 America” and “Borat Subsequent Moviefilm” last year. She added: “We know what that vibe is going to look and feel like, not just for us, but for the talent and everyone involved. It feels like a perfect movie for this strategy. Movie.”
The new release schedule also shows Amazon’s evolving strategy as the company decides how to roll out items from its growing roster of movies. type It is understood that two other MGM films – Billy Porter’s directorial debut “Anything Is Possible” and Julius Avery’s “The Samaritan” starring Sylvester Stallone ” — will also roll out a revised release plan, while the other films will stick to their original theatrical plans.
“We don’t have a one-size-fits-all strategy for any of our content,” Salke shared about future release plans. “Whether it’s a TV series, a limited series, a movie, a live event or a concert, because we’re more curated, we’re able to look at the content through that lens. For us, our goal is, “In this movie or series, What is in its best interest to resonate with as many people as possible? “We always work backwards from there. Customers have a lot of options, and we want to make sure that happens.”
“Thirteen Lives” records an incredible true story of 12 boys from a local Thai football team and their coach, when a sudden torrential rain traps them in a room deep in the mountains. Without supplies or oxygen, they were buried in the Tham Luang cave. All 13 people were rescued in a harrowing rescue mission led by some of the world’s most skilled and experienced professional divers.
The revised release strategy boils down to several factors. First, the international appeal of the story suggests that the film has the potential to successfully launch globally to the company’s 200 million customer base. Additionally, during the COVID-19 pandemic, Amazon acquired and released films such as “Coming 2 America,” “The Tomorrow War,” and “Without Remorse” (all from Paramount Pictures), as well as “Borat Subsequent Moviefilm.” , plus with the release of films like “Cinderella” and “Hotel Transylvania 4,” the studio has a better understanding of how to best reach audiences.
“The client has said, and we’re definitely listening, so now we’re enabling thirsty audiences around the world to watch them the way they want – in their own homes and by giving them the opportunity to see them in theaters, “In ‘Thirteen Lives’ in particular,” Salk said, “we want audiences to have the opportunity to see and experience it in all its cinematic glory in theaters, so we’re going to have to move the world to make sure we’re as good as possible.” More people offer this opportunity.”
In making these decisions, Amazon aims to maintain an “artist-friendly” approach with talent and filmmakers — in this case, Howard and Thirteen Lives producer Gabriel Tower Nader and PJ Van Sandwejk – working hand in hand to decide the best strategy to move forward.
“Whether it’s an acquisition or a homegrown film or series, we take partnerships very seriously,” Salke said, noting that the studio has strong relationships with some of these movie stars, like Eddie Murphy and Michael B. Jordan, much like Long-term deal with Riz Ahmed, who starred in Amazon Music Festival’s acquisition of “The Sound of Metal.” “We work hard to earn the trust of our creative partners and give them the confidence to know that by looking at what we’ve done and what we’re planning to do specifically for their work, we can make it really resonate.”
Additionally, by maintaining eligible theatrical releases, Amazon affirmed the film’s status as an early awards season contender.
“We’re trying to continue the legacy of Manchester by the Sea, The Big Sick, Becoming Ricardo [to] Keeping the high-quality bar going, while bringing the movie to as many people as possible,” Salke confirmed. “We think this movie can do both. “
