We finally know who founded and run it Shuangmei.
If you don’t know, Instagram Accounts reveal speculative projects about various celebrities based on supposed insider information. The account exploded during the pandemic and has since grown a massive fan base.
The site ran anonymously until Friday, May 20, when Internet Culture Reporter Brian Feldman An in-depth investigation was published that revealed the identities of these individuals Shuangmei.
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In his investigation, published in The internet, Feldman mention how ShuangmeiWith Instagram Accounts Over 1.5 Million Followers And How They Expanded To Hosting Double U and Deux Me After Dark On podcasts, hosts use voice changers to hide their real voices.
Shuangmei are also working on their debut Please remain anonymousA fictional memoir about a fashion worker who made his name under a pseudonym Dexmoy– Similar to social media accounts, will be released in November. HBO Max recently announced that they are working on adapting the novel into a TV series.
Despite their reputation for podcasts, book deals, TV shows in production, and numerous interviews, no one knows who is behind this famous account. so far.
Feldman explained that he did a very deep search on everything online Shuangmei – View old post from Shuangmei being flagged, public comments they made, and Youtube video The founder appeared in it.
first, Shuangmei is a fashion blog run by two anonymous women who, in a 2020 interview, confirmed that the site was launched in 2013.They also revealed that in their Shuangmeione is running a blog while the other is posting on Instagram and Twitter.
Around that time, the model Christina Romanova Shared a post on Instagram, tagged @deuxmoi and @mkempsyo. Feldman Explains that @mkempsyo often interacts with Shuangmei account.
After doing more research, Feldman Found out that @mkempsyo is a man named Meggie Kempner. Meggie There’s also a Pinterest page with a board dedicated to her grandmother, the famous New York socialite south kempner. exist Shuangmei The Pinterest page, shared back in 2014, also features a dedicated Nan.
There is also a now inactive Facebook page Coco Dexmoy, she describes herself as “1/2 of deuxmoi gals at deuxmoi.com” and “co-founder of fashion, beauty and lifestyle website deuxmoi.com”. Year 2014, cocoa posted a link Vanity Fair articles about Kempner The brand released, while adding, “Proud of deuxmoi gals girl Meggie Kempner.”
So there is the first Shuangmei Account Operator: Meggie Kempner.
Feldman Then explains how he was able to discover the identity of the other party Shuangmei Account runner.
in his deep dive, Feldman Find a 2013 tweet from the model Emily DiDonatowho wrote, “I love your blog @gizroc75 blog! What a great look guys! deuxmoi.com.”
While trying to find out the identity of @gizroc75, Feldman Stumbled across Au Revoir Les Filles’ 2015 tweet, where he tweeted: “Great chat with Melissa @deuxmoigals. Love what you do and then you go girl!!!”
when he seeks Melissasurname, Feldman Found a 2012 tweet from a hairstylist Luis Angelo, he calls @gizroc75 “Lovallo”.hair stylist and Shuangmei In a relationship, the blogger supported his salon work in a 2015 blog post.
So there is a second Shuangmei Founder: Melissa Lovalo.
Model Anastasia Kotsova shared a photo Instagram Back in 2013, tagged @mkempsyo, @mlovallo12 – it seems Melissa‘s personal account – and @deuxmoi in the post, while also appearing to reveal that they are both in Ralph Lauren.
Feldman Continuing to say that all signs of @mkempsyo, @gizroc75, @mlovallo12 have been removed from the internet, but their tags are still there so he was able to figure it all out.
Saturday (May 21), Pop Crave Instagram account shared Feldmandiscovery Meggie and Melissa run Shuangmeiand Hayley Loved this post, seems to confirm that the two women are indeed running the account.
this Shuangmei The Instagram account hasn’t posted anything new all weekend, and Meggie and Melissa Made all their personal social media accounts private.
you can read Brian Feldmanfull investigation BNet.com.